Agility Loop

It is always entertaining to keep track of the old media vs. new media war. Old media still can’t figure out how to handle the new way of business and continues to be left behind.

Today’s news of Blockbuster’s new deal with Warner Bros is a prime example. A few weeks ago, Warner signed an agreement with Redbox and Netflix limiting the availability of new releases on those services for 28 days post release to DVD.  Today’s agreement gives BB the ability to rent these titles immediately via brick and mortar and online.

Double standard anyone? In all reality, business is business and the movies are Warner’s to do with as they please. However, seems like a reactive business move and some old media blowing old media. Can’t wait to see what happens when BB goes bankrupt.